Bra Lifespans

Bras are investment pieces in our wardrobe, and as such, it’s natural to want to know how long to expect a quality bra to last you. Some experts suggest a bra should last between 6 and 9 months or roughly 130 wears, which I feel is a good starting point.

However, there are a number of factors that can either shorten or lengthen the life of your bra:

  • Cup Size:  People with heavier breast tissue who wear larger cup sizes may find their bras do no last as long.  A bra for a 34H cup person has to work harder to keep breasts supported and contained throughout the day than bra for a 34C cup individual.
  • Activity Level: If you work at a desk job where your bra has little more to do than stay in place and keep tissue lifted, then the bra will have less wear and tear put on it than, say, the person who waits tables at a busy restaurant. The more you stretch the elastic of the bra throughout the day, the faster it will wear out and stop giving you support.
  • Quality: Not all bras are created equally, and even at higher price points, you will find bras whose quality doesn’t warrant a prolonged life. We do our best to only stock bras that we know will last the test of time, but that doesn’t mean there aren’t styles out there which wear out faster.

Nevertheless, at the end of the day, the life of a bra comes down to:

  • How Often You Wear It: If you wear a bra everyday for several weeks, the bra’s lifespan will be seriously shortened because you are not giving the elastic time to snap back. If you only have two bras in rotation, you will notice those bras tend to wear out around the six month mark simply because of how much wear they receive. My recommendation is have three to four different bras you can rotate if you want to prolong their lifespan.
  • How you Care for It: Sorry ladies and gents, but throwing the bra in the washer and especially the dryer is one surefire way to destroy the bra and require it to be replaced faster. Some clients have assured me that the washing machine works well on delicate or hand wash, but I’m skeptical. Even on delicate wash in a lingerie bag, the bra can still be damaged by the agitation. Molded cup bras in particular need to have their shape preserved in order for them to fit properly.